Month: January 2023

TikTok reacted to Russia’s invasion of Ukraine last year by adding labels to content from state-controlled media in Belarus, Russia and Ukraine, and the video creation platform said Wednesday that the initiative is being extended to more countries. The state-controlled media label will be rolled out in a phased approach to more than 40 markets…

In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The

The post Ad Tech Is Actually Doing Better On Programmatic Transparency, Per ISBA Report appeared first on AdExchanger.

HS&E partnered with InsideOut Sports & Entertainment to create the event which will be held at Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood FL on April 12.

Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood

The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger.

Netflix will now subscribe to Nielsen’s national TV content measurement and streaming TV data services. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights — data
coming from streaming panels in each market.

A new drama on Fox was so gut-wrenching to preview that it was difficult to finish watching the first episode.

For New Belgium Brewing, environmental stewardship has been at the center of its business since the beginning. But as the need for climate action becomes more pressing, it’s infusing that message into its flagship product, Fat Tire Ale. The beer, brewed by the Fort Collins, Colo.-based brewery since 1991, has an updated look, color, recipe…

TikTok’s attempt to increase transparency–and woo Washington lawmakers and civil society organizations to remain operating in the U.S.–has caught the attention of some marketers. But the platform’s audience growth and targeting capabilities will continue to be its selling point, rather than any outcomes of these political tensions. Still, more transparency in how its algorithm works…

Formerly chief media officer, she reports to Dentsu Media Americas CEO Doug Rozen.

Virtual landowners have found a way to put their investments to work, but with unintended consequences.