Month: January 2023

A shortcut to going public, called a SPAC, helped early-stage tech companies raise money. Now some are suffering slumps.

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service’s new ad-supported tier. Top line Today, the two companies announced they’re expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a…

Just as important, why are advertisers and media companies largely sticking with their investments and sponsorship deals with Twitter, despite all indicators pointing to its content getting more —
not less — divisive and societally destructive?

Dentsu underwent a series of organizational changes last year, while one of its media agencies, Dentsu X, enjoyed several client wins. Heineken, Santander, Insmed, JCPenney, Scenic Cruises and The Aspen Group joined the agency’s fold. Now, as Dentsu X further develops its structure and strategy, its former chief media officer Leah Meranus will become its…

The pandemic forced b-to-b businesses to completely digitize their marketing efforts virtually overnight–and that digitization coincided with the industry’s transition to a more personalized, human-centered approach to marketing. Human-centered marketing is the strategy for here and now. But marketers are facing new challenges: how to balance making a human connection with prospects and customers through…

Specialist media publisher Future plc., which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and…

The second report from auditor PriceWaterhouseCoopers (PwC) and The Incorporated Society of British Advertisers (ISBA), which analyzed programmatic transactions between September 1 and October 31 2022, suggests elements of the murky supply chain of programmatic advertising are improving. However, experts caution much more vigilance is needed to accurately map the inner workings of programmatic advertising….

Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the test-and-learn phase, and mega-platforms with their own data clean rooms,

The post Why 2023 Is A Pivotal Year For Indie Data Clean Rooms appeared first on AdExchanger.

If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief

The post CNAME Will Face The Same Fate As Third-Party Cookies. Then What? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Sorcery Is This The CNIL, France’s data protection authority, has been busy lately. The agency fined TikTok

The post Apple Versus GDPR; Netflix Bulls Versus Netflix Bears appeared first on AdExchanger.