Month: January 2023

Nexstar Media Group will no longer allow its local TV stations’ newscasts to be streamed live for free as they air. Instead, local newscasts will be offered on a delayed basis on TV stations’
websites two hours after their original live airings. The move was made “to fulfill our obligations to our cable, satellite and telecom partners,” said Nexstar in a statement.

Ahead of the World Economic Forum at Davos taking place this year, environmental group Greenpeace released a visual campaign to highlight the hypocrisy it believes is taking place around discussions of the environment by people taking private planes to travel there. Each year, the Geneva, Switzerland-based event welcomes political, business and cultural leaders from around…

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently.

The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.

Cannes Lions today announced the names of five recipients of its Sustainable Development Goals Lions funds. The nonprofits, chosen from last year’s Lion Award-winning charities, each receive nearly $50,000 (45,372 Euros) to support their work. The pot of money is the sum of all the entry fees from the 2022 SDG Lions. This year’s fund…

On Jan. 1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times’ Well desk, which has seen upticks in audience and advertiser demand, the Challenge offered seven…

The impetus for the effort was Publicis Groupe CEO Arthur Sadoun’s own cancer diagnosis and treatment last year for cancer. The initiative invites businesses worldwide to pledge their support for
employees battling the disease.

It started with a moment of boredom. While waiting for a lunch to begin, Publicis Groupe CEO Arthur Sadoun put his hand on his chin and neck. There, he felt a bump. In a car ride afterward, he pointed it out to Carla Serrano, global CSO, and Michelle McGowan, evp, corporate communications in the U.S.,…

Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM

The post Marketing To The Military Calls For Authenticity appeared first on AdExchanger.

Technology, corporate greed, and supply-chain chaos are transforming life behind the wheel of a big rig. I went on the road to find exactly how.

Few CMOs remain at a single organization for very long. But Ann Lewnes, Adobe’s chief marketing officer and executive vice president of corporate strategy and development, is an anomaly. Her tenure spans an astounding 16 years, but will conclude next month when she retires. In Silicon Valley, Lewnes led Adobe’s marketing organization as it transformed…