‘Avatar’ Takes In Another $38.5M In Domestic Box Office, $34M In TV Ad Spend

Globally, the movie is now at $1.89 billion, placing it in seventh place for movie box-office revenue for all time. Number one is the original “Avatar” (2009) at $2.9 billion.

GroupM Weeks From POV On Upfront Currency, Unlikely To Change This Year

“That is the next shift that’s going to be the tug-of-war. If not in this upfront, definitely by 2024-25,” the holding company’s head of research and investment Bharad Ramesh says.