Month: January 2023

TikTok began alpha-testing a Talent Manager Portal for its TikTok Creator Marketplace platform for establishing collaborations between brands and creators. The video creation platform introduced TikTok Creator Marketplace in August 2021, saying this week that it enables agencies and brands to connect with more than 800,000 qualified creators worldwide. Talent Manager Portal allows talent managers…

The Golin program contains hands-on training with industry experts in areas such as copywriting, art direction, planning and production. AAF’s students will participate in a four-day industry
immersion program in New York that will include professional development and personal branding workshops and other activities.

Integrating with Magnite’s SpringServe ad server will give customers a transparent view of available ad inventory.

In a further move to compete with linear TV, Netflix will be showcasing itself to ad execs as equals to traditional TV networks, taking a key presentation position during TV upfront week. Netflix’s
presentation will be held May 17 at 5 PM at the Paris Theater in New York — the same day and time that Paramount Global’s CBS for years offered up its glamorous entertainment presentations at
Carnegie Hall featuring the network’s new TV shows.

“Recommendation algorithms are what make it possible to find the needles in humanity’s largest haystack,” Google argues.

The chair of the Federal Trade Commission explains why she wants to ban companies from locking up employees with noncompete clauses.

After ending its run as presenting sponsor of the Super Bowl Halftime show last year, Pepsi is back to advertising during the Big Game–and there won’t be any sugar involved. The ad will be a continuation of a campaign that kicks off during the NFL playoffs beginning Jan. 14 to promote its updated Pepsi Zero…

Some brands are so familiar they don’t need a logo or words to be recognized. McDonald’s is one of them. In fact, it’s latest spot doesn’t feature any of its signature menu items or discernible restaurants. The uplifting campaign, created by agency Leo Burnett London, celebrates McDonald’s iconic golden arches–but not in their usual form….

Meta’s choice to cut precise targeting toward teens on Facebook and Instagram has some marketers anticipating reducing spend as they search for alternative methods. This includes using more third-party data firms and creators. The platform announced that starting in February, advertisers can no longer target teens by gender. Additionally, teens’ interactions on the apps, such…

This past week, the outspoken outlier of the British royal family produced great results for CBS in two high-profile appearances.