The assignment follows a decade-long relationship for Dentsu handling regional accounts for McCormick brands.
Dentsu X Lands Another Expansion With McCormick & Company Win
McCormick & Company, the food industry giant behind French’s, Schwartz, Ducros, Frank’s RedHot and other brands, has expanded its long-term relationship with Dentsu X following a review. After slowly increasing its scope over the years, the Dentsu Media agency won the chunk of McCormick’s business it was missing–namely, the Europe, Latin America and Southeast Asia…
‘The Way Home’ On Hallmark Is Gem Of A Drama
Hallmark’s exceptional new drama “The Way Home” has the human touch.
People Love Electric Vehicles! Now Comes the Hard Part
EV sales are booming. But to keep the momentum going and make a dent in carbon emissions, the US will have to build a vast new charging infrastructure
The Arena Group Acquires Fexy Studios, Expanding Its Video Footprint
The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction. With the deal, the publisher will meet rising demand from marketers for premium video…
In 2023, Savvy DTC Brands Diversify Playbook
In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. “You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago,” said Adam Lovallo, founder of digital agency Thesis. “That’s no longer the case.” In 2023, brands are diversifying…
On-Demand Tailoring Brings the Gig Economy to Your Wardrobe
A London-based startup is networking seamsters with the goal of personalizing fit and making garments last longer.
Where the AI Art Boom Came From—and Where It’s Going
In the past year algorithms got a lot better at generating illustrations, art, and photo-real scenes. Next up? Video.
How Hyundai Aims to Correct the Way People Say Its Name
With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name–something the brand has chosen to correct with a humorous campaign ahead of an important year. In…
Publicis Media On What Has To Happen Before In-Game Ads Can Take Off
Ahead of her appearance at AdExchanger’s Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the
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