Putin’s strategy is to wait out the West. Calls for negotiations serve that objective.
Californians Aren’t the Only Tax Refugees
Smaller states show the same pattern: Americans vote with their feet against onerous government.
Why Federal Spending Exploded
Some 50 years ago, Congress voted to insulate itself from external discipline.
Nielsen Begins Global Layoffs
A Nielsen spokesperson said “the total headcount after this reorganization will be roughly in line with where it was a year ago.” According to a report by Axios, Nielsen cited economic conditions as
the reason for the move.
the reason for the move.
The FAA NOTAM Outage Lays Bare an Essential System Everyone Hates
A glitch in the so-called NOTAM system caused the agency to ground flights across the US. But its problems go back years.
Teens Give Up Their Mental Health for a Pack of Cigarettes in FDA Spot
Most anti-smoking PSAs focus on the long-term health consequences, like an increased risk of cancer. The latest effort in the Food and Drug Administration’s ongoing “The Real Cost of Smoking” campaign, developed in partnership with its agency of record FCB New York, examines the immediate mental health consequences. The 30-second “Auctioneer” spot shows a group…
Rémy Cointreau Toasts Rémy Martin With Super Bowl Ad
R?my Cointreau has had a sniff of Super Bowl advertising, and now wants to drink it all in. Two years ago, the French spirits company bought a 30-second ad for its Cointreau liqueur in 15 U.S. markets. In 2022, it expanded to 17 markets for its 30-second ad featuring The Botanist gin brand. This year,…
Automattic Extends Tumblr Blaze Ad Tool to All WordPress.com Sites
Tunblr parent Automattic said Wednesday that the Tumblr Blaze advertising tool is now available to any site on Automattic-owned blogging platform WordPress via WordPress.com or the Jetpack plugin, also owned by Automattic. Automattic introduced Tumblr Blaze last April, and the company said it enables advertisers to reach an audience with an estimated 13.5 billion monthly…
Progressive Taps Family Matters’ Reginald VelJohnson to Star as TV Dad in Its Nostalgic Campaign
After starring for nearly a decade as the patriarch on Family Matters, Reginald VelJohnson has the sensibilities of TV Dad locked and loaded. But he was open to tweaking that beloved persona–and the prototypical head of household as seen in entertainment–for a sitcom-style campaign from Progressive Insurance. VelJohnson, also a veteran of the blockbuster Die…
CLIK Behavior Research Forum Focuses On Real-World Applications
“The best research is rigorous, but it is also relevant, and for me that always means starting in the marketplace,” noted Professor Michael Barone.