How Nonalcoholic Brands Amped Up Collaborations for Dry January and Beyond

Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer called Boisson. She also fusses over a window display filled with flowers, fruit and glassware on a table set for an upscale cocktail party. While the famous pop singer playfully refers to herself as “the…

Paramount Will Merge Paramount+ and Showtime Content on Both Streaming and Linear

It’s showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as “Paramount+ with Showtime” in the U.S. In a memo to employees, Bob Bakish, president and CEO of Paramount…

Publicis Performance Marketing Unit Acquires Influencer Platform Perlu

According to the company the acquisition is meant to provide clients with a more robust connection between affiliate and influencer marketing efforts driving more accountable sales and deriving better
insights into the full customer journey.

Hotel Staff Become the VIPs for ‘Peninsula Perspectives’ in Hospitality Marketing Twist

If you’ve ever found yourself wondering what life must be like for the staff at luxury resorts while watching HBO’s The White Lotus, this campaign from Peninsula Hotels beautifully gives us a glimpse–sans the messy plot twists. For its new global campaign, “Peninsula Perspectives,” the luxury hospitality brand goes against the grain, eschewing the traditional…

Adweek Podcast: Why Agencies Are Welcoming Back Fyre Fest Fraudster Billy McFarland

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller welcomes reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second…