R?my Martin XO and Fred & Farid have reunited many of the participants in the brand’s 2022 Lunar New Year campaign this month to ring in the Year of the Rabbit with events and another special bottle release. “The Lunar New Year Family Spirit” campaign brings back fashion influencer Jessica Wang and Michelin-starred chef Brandon…
MRC Elects Eight New Exec Committee Members
They will serve new two-year terms beginning Jan. 1. Four previous members have ended their executive committee roles.
WhatsApp: How to Turn Off Read Receipts
WhatsApp allows users to turn off read receipts in order to prevent other users from being able to see when they’ve read their messages. Our guide will show you how to turn off read receipts in the WhatsApp mobile application. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Tap “Settings”…
British Supermarket Chain Co-Op Hires Kenyatte Nelson to Lead Marketing and Membership
The British supermarket chain Co-Op Group has named Kenyatte Nelson, the former chief brand officer for clothing retailer N Brown Group, to lead its marketing and membership strategies. With an annual turnover of more than $13.3 billion (11 billion pounds) the business runs more than 2,500 food stores and 800 funeral homes across the U.K….
NFL Regular-Season Games Rise 2% To Average 16.6M Viewers, Amazon Dips With ‘TNF’
The NFL continued to buck overall TV trends, posting another regular-season viewership increase — 2% higher to 16.6 million Nielsen-measured average viewers vs. a year ago.
GroupM’s Christian Juhl Named 2023 Cannes Media Lions Jury President
As president, Juhl will oversee the media awards category’s jurors and deliberation process, which will culminate in a variety of finalist, sub- and ultimately Grand Prix winners for this year’s
awards submissions, which will be unveiled during the festival in Cannes, France June 19-23.
awards submissions, which will be unveiled during the festival in Cannes, France June 19-23.
This Verification Startup Is Ranking Publishers Based On Their Approach To Privacy
When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for ranking whether a company – and potential partner – has a kosher
The post This Verification Startup Is Ranking Publishers Based On Their Approach To Privacy appeared first on AdExchanger.
Amazon Refunding Advertisers On 25% ‘Thursday Night Football’ Audience Miss: Report
Amazon set a high $60- to $80 CPM on ‘TNF’ inventory, and failed to deliver on its preseason audience estimates–but it did deliver significantly higher levels of 18-to-34-year-olds than linear
broadcasts, which may help mollify advertisers.
broadcasts, which may help mollify advertisers.
Ad Industry Study Calls For JIC Approach To New Market Currencies
The ANA, 4As, CIMM study comes days after the networks announced a media-owner committee to set new currencies, and concludes sellers have been aggressively working with individual agencies.
Should Networks Keep Or Sell Streaming TV Shows? An Old Story With New Tricks
Now, it seems there are overlap and “frenemy” issues when it comes to production ownership and distribution — at least potential ones.