Brianne Fleming Breaks Down the Key to Social Dialogue One Tweet at a Time
We all know Twitter as the place where we get our news, but many use it to connect with others from all over the world, especially in their field. Brianne Fleming created a weekly chat on Twitter called #PopChat where she talks about pop culture references and applies them to marketing. For example, a discussion…
Meta Begins Phasing Out Support for Oculus Quest 1 VR Headsets
Meta will begin phasing out support for its original virtual reality headset, the Oculus Quest 1, which debuted in May 2019 but was no longer offered for sale once the Quest 2 debuted in October 2020. The company said in a help post that people will still be able to use their Quest 1 headset…
Burger King Hires Patrick O’Toole as New CMO in Brand’s Bid to ‘Reclaim the Flame’
As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada. O’Toole will begin the role on Feb. 6. O’Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo’s…
Brave Commerce Podcast: Using Data to Develop Consumer Experience and Obsession
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. Geller shares his experience using retail media as a productive media platform. He explains how brands can utilize retail media to develop strong relationships with…
4A’s, ANA To Collaborate On Pitch Process, Compensation Research
Those are top priorities in a busy agenda that the 4A’s has set for itself for the coming year, as outlined in a new “Look Ahead” report.
Rob Gronkowski’s Gronk Beach Is a Brand’s Live Event Dream at the Super Bowl
Rob Gronkowski has a busy Super Bowl weekend ahead of him next month. The retired four-time Super Bowl champion is an NFL analyst for Fox Sports and will be kicking a field goal live in the third quarter for FanDuel’s Super Bowl spot. “I’m more busy that whole week than when I was playing in…
TikTok: How to Check for Copyrighted Sounds in Videos
TikTok allows creators to automatically check for copyrighted sounds when they create posts. However, users must turn this feature on before the application will begin doing so. Our guide will show you how to turn on the “video sound copyright check” setting in the TikTok mobile app. Note: These screenshots were captured in the TikTok…
Acadia’s Jared Belsky On Why CRO Is The New White Space
His 18-month-old startup just made its sixth acquisition, a conversion rate optimization specialist focused on testing and, ultimately, making it end-to-end.
Young Media Consumers Still Taking Small Media Bites: Is Netflix Waiting For Them?
Young media consumers’ high usage of short-form video content on social media and other platforms is not breaking news. But their trend line as they get older might be, according to a recent Horowitz
Research study.
Research study.