YouTube said Monday that revenue sharing will begin for creators of YouTube Shorts Feb. 1, enabling them to earn money from ads viewed between videos in the Shorts feed. The Google-owned video platform said the new revenue sharing plan replaces the YouTube Shorts Fund, and creators and their channels must follow the platform’s policies on…
Adweek Outlook 2023
Brand Safety in 2023: Marketers, Publishers and Platforms Feel the Danger Rising
Maybe the fears started after that half-second cowboy twerk in an Applebee’s spot that ran on CNN’s split screen the morning of Feb. 24, 2022. It’s hard to pinpoint exactly when the perennial problem of brand safety entered a new, more parlous phase. But one incident last year crystalized how difficult marketers and media buyers…
The Forces That Will Reshape B-to-B Marketing in 2023
For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the…
Making the Case for Your Marketing Budget in Turbulent Times
Veteran CMOs are familiar with the following scenario. The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry groups produce reports showing why companies shouldn’t do that, then companies more or less do it anyway. Well, as 2023 begins, marketing budgets are under pressure once again. GroupM, WPP’s media buying business, and Magna,…
Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion
Savvy Brands Will Continue to Prioritize Multicultural Marketing in 2023
Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data
Holding Company Chiefs on How the Economic Downturn Measures Up to 2008’s Recession
It’s still uncertain how the current economic uncertainty will shake out and whether there will be any parallels to the 2008 recession. Leaders are hesitant to draw comparisons to 2008 for a variety of reasons, the largest being the extent the industry has changed since then. But they agreed there are indeed some parallels–namely, a…
Bloomberg Media’s CEO on Exiting the Programmatic Open Marketplace and Top 2023 Priorities
Bloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023. The company is kicking off the year by cutting ties with the programmatic open marketplace, believing that a “healthier consumer subscription business will provide fertile…