Month: January 2023

Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile. Our guide will show you how to add a lead form…

A die-hard football fan named Andrew has converted his garage into a mini-stadium, surrounding himself with team memorabilia and indulging in wacky game-day rituals. Iliza Shlesinger is here for it–up to a point. The comedian, returning for another round of Seagram’s 7 commercials, gets a peek into Andrew’s superstitious pre-kickoff habit. Namely, he kisses a…

“It keeps telling me the answer is all lower funnel stuff, not advertising,” says a top executive at a big agency holding company who has been using the generative AI platform for advice on how to
prepare for an economic downturn.

I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now…

“The truth is somewhere closer to what [Standard Media Index] is seeing,” said an executive from an agency holding company that does not publish a forecast, but contributes its media-buying data to
SMI’s agency pool.

Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year. A Rolling Stone event at the Big Game may have received the big party…

TikTok allows users to create “Duets” with other users’ videos. However, creators can turn off this feature so other users can’t create duets with their content. Our guide will show you how to change who can duet with your videos in the TikTok mobile application. Note: These screenshots were captured in the TikTok app on…

A survey underpinning the report found that 88% of respondents believe they are somewhat or heavily influenced by retailers to buy advertising on their RMNs.

“One thing I find shocking across the industry broadly, is a lack of appreciation for history,” Brian Wieser quipped in his “final” podcast. “I say this as someone who replaced someone at another
agency who started in 1948.”

Berdusco has been an Adswerve board member for the last four years. Before that he was CEO of Triad Retail Media which WPP acquired in 2016 from two equity firms for $300 million.