The Supreme Court Monday left in place a decision allowing Meta Platforms to sue NSO Group for allegedly installing Pegasus malware on the phones of WhatsApp users.
TikTok Dance-Off Will Spice Up Doritos Super Bowl Ad
More than two decades into its Super Bowl sponsorship, Doritos is trying a new angle on an old Super Bowl strategy. The cheese-and-spice-dusted Frito-Lay brand has been inviting fans to “Crash the Super Bowl” by filming their own ads for more than 10 years now. Winners receive cash and a chance to work with directors…
Rob Gronkowski Is Kicking a Field Goal Live in FanDuel’s Super Bowl Debut
FanDuel is placing a bet on the Super Bowl. The sportsbook is making its Big Game debut with an ad campaign that will run across the playoffs and culminate with a live spot set to air in the third quarter of the Super Bowl. Titled “Kick of Destiny,” the campaign was executed with creative agency…
IBM Watson Advertising CMO Says Weather Data Will Have Historic Impact On Ads
Organic product placement through augmented and virtual reality are some of the technologies mixed with weather data that brands will see from The Weather Channel app in the future. The goal also it
to make weather data more accessible for brands to leverage across the web, and turn it into a utility.
to make weather data more accessible for brands to leverage across the web, and turn it into a utility.
Not Just Branding: Roku Now Making TV Sets – Is That A Good Thing?
Moving deeper into technology, Roku is designing and building its own smart TV sets – moving the company from its effort in branding Roku TV sets on TV sets manufactured by Sharp, TCL, Hisense, RCA,
Philips, JVC and other TV builders.
Philips, JVC and other TV builders.
Through ACR, Gamers’ Playing Habits Will Become A New Targeting Engine
For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may be their year. The expected expansion of in-game advertising to
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Twitter Cuts More Content Moderation Staff
At least a dozen staffers, including a regional head of site integrity, were reportedly let go in the Singapore and Dublin offices, plus others handling policy,
‘Avatar: The Way Of Water’ Makes Waves At Box Office As 7th-Biggest Global Release Ever
“Avatar: The Way of Water” brought $45 million in box-office dollars over the most recent three-day weekend period, grossing $1.71 billion — $517 million domestically and 1.19 billion
internationally and higher than “The Lion King” (2019) at $1.66 billion and “Jurassic World” (2022) at $1.67 billion.
internationally and higher than “The Lion King” (2019) at $1.66 billion and “Jurassic World” (2022) at $1.67 billion.
MediaPost Begins Publishing Special Awards Newsletters Daily
Beginning today and running through our Jan. 25 awards ceremony, MediaPost will publish a special daily awards newsletter featuring our Agency of the Year and All Stars winners’ profiles.
Broadcasters Band Together To Create A Cross-Platform TV Measurement Standard
National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for multiple cross-platform video currencies in time for the 2024 upfronts.
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