Major TV network-based media companies, working with OpenAP, are starting up a process to certify multiple cross-platform currencies planned to be ready for the upfront market.
Cannes Young Lions Aims for More Involvement as Competition Resumes In Person
Last year, the Cannes Lions Young Lions program still had some Covid-19 restrictions, with the U.S. contingency mostly doing their work remotely. This year, the collaborative competition for the under-30s in the industry will be in person, and the organization that heads up the U.S. representation for the Cannes Lions International Festival of Creativity and…
OpenAP and Programmers March Toward Multiple Currencies, Form Joint Committee
The currency revolution will be televised. Today, OpenAP, along with Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery and the VAB, announced the formation of the first U.S. Joint Industry Committee (JIC) to enable multiple currencies. The committee will primarily focus on creating a measurement certification process to establish the suitability of cross-platform measurement solutions ahead…
Time Hires Sadé Muhammad as CMO, Its First as an Independent Company
Publisher Time hired executive Sad? Muhammad as its chief marketing officer Monday, making Muhammad the first person to fill the role since the publisher was acquired from Meredith Corp. in 2018 by Salesforce founder Marc Benioff and his wife Lynne Benioff. In her new role, Muhammad will oversee the integrated marketing, customer success, branded content…
What the West Doesn’t Know About China’s Silicon Valley
Novelist Ning Ken’s history of Beijing’s Zhongguancun district shows how two generations of professors and tech entrepreneurs helped make the country more open.
Roku Is Riding Original Content and AVOD Waves Into 2023
It was a banner year for one of connected TV’s biggest players, and Roku is bringing that momentum into 2023. As competition becomes even more fierce in the advertising-supported world, Roku knows it’s been here for years. After climbing to surpass 70 million active accounts to wrap up 2022, Roku is leaning even more into…
10 Certain Retail Predictions for an Uncertain Year
2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. Now, the natural question is: What’s next? While we don’t have a proverbial crystal ball, we do have expert sources. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Their ten…
What a Travel Marketer Learned From Focusing on Death to Sell Vacations
On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand officer Ali Lowry played a role far beyond the typical job description of a marketer: he donned a black hooded robe, grabbed a scythe and crossed a bridge in London as the Grim Reaper. He…
If You’re Not Measuring LTV:CAC Ratio, You’re Missing Out On Growth
Many marketers think of cost per acquisition (CPA) as the holy grail. But a better metric to consider is the lifetime customer value: acquisition cost ratio, also known as LTV:CAC,
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Revving The Data Engine; Is The Creator Economy Just Hype?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel
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