Beyond Free Wi-Fi, How Delta CMO Tim Mapes Is Marketing the Travel Experience

For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world’s third largest airline by revenue, which flies 200 million passengers a year, made several tech-focused announcements at CES, built an activation with Starbucks and used the four-day conference to strengthen brand partnerships. “[There’s] 345 of the Fortune…

Delta Airlines Is Creating an In-Flight Media Hub to Grow Its Customers on the Ground

For every 10 people flying any given Delta Air Lines flight, just four are members of the Airline’s loyalty program, SkyMiles. A stat like that underscores the opportunity for the airline to grow its first-party data and provide a rich in-flight experience. One way it’s doing that is by offering free Wi-Fi and other in-flight…

Mastercard’s CMCO on What to Expect at CES and Why He’s Still Bullish on Web3

As one of the biggest financial payment processors in the world, Mastercard has the potential to play a major role in the future of the constellation of cryptocurrency-adjacent technologies known as web3. That’s why Raja Rajamannar, the brand’s chief marketing and communications officer and healthcare business president, said he is still overall bullish on what…

In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break

With over 2,000 documented uses, WD-40 is something many people use to fix their creaky doors or remove squashed bugs from a windshield. However, the brand and Indian agency Sideways have come up with another creative–and yeah, fairly illegal–use for the legacy product. The brand launched a one-minute spot titled “Prison Break,” which follows a…

Bell, Snap Team Up on 5G AR Multiuser Experience at Toronto Raptors Games

Toronto Raptors fans attending Friday night’s (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell. The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support…