Giant Brand Mascot Terrorizes Mall to Make a Point About Marketing Tropes

There’s a ginormous creature, covered head-to-toe in produce and foliage, lumbering around the neighborhood mall accosting random shoppers with questions about their eating habits. Does this oversized, faceless Veggieman get his sought-after insight into consumers’ diets? Of course not. Adults avoid him like, well, broccoli, and children run screaming. So maybe birthing a larger-than-life mascot–in…

The Year Ahead In Antitrust For Big Tech In The US And Abroad

2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection

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H&M’s Roblox Experience Is an Experiment in Virtual Fashion

In late 2022, H&M debuted “Metaverse Design Story,” a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets. The futuristic mannequins in the brand’s Times Square storefront in New York stood as a testament to Web3’s on impact on physical fashion, which is ushering in design technology that…

Lowering Growth Expectations, Empower Trims Staff By 15%

The agency doubled in size from 2018 to 2021, although growth moderated in 2022. And expectations for this year are lower than initially anticipated.

Biden Nominates Consumer Advocate Gigi Sohn To FCC – Again

For the third time in his presidency, Joe Biden has nominated longtime consumer advocate and net neutrality champion Gigi Sohn to the FCC.