Month: January 2023

TV and movie creators may look to cash in a bigger way from Netflix and its new ad service “Basic With Ads” — especially if there is a big hit involved.

The next big thing in tech isn’t the blockchain or the metaverse—it’s a mind-bending wave of algorithmic content machines.

Delta loyalty club members will have inflight access to ad-free, Paramount+ Premium content during flights originating in the U.S., as part of a new Delta inflight connected experiences hub.

The days between Christmas and New Year’s Eve are known for sleeping, eating and losing track of time. It’s also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones. Q5, the adspeak for this period, is elastic, with some marketers saying it stretches…

Days before its premiere, “MILF Manor” is drawing fire for using “MILF” in its title — a term considered sexist and derogatory.

The U.S. edition of The Week Junior, an offshoot of the Future plc. The Week aimed at children ages 8 to 14, surpassed 100,000 paying subscribers last year after launching in March 2020, indicating there’s demand for media catering to younger audiences. The publisher is almost exclusively a print subscription product, with an annual cost…

Companies trialing the metaverse space say it’s kind of fun, but only in small doses.

Throughout Adweek’s end of year coverage for 2022, we’ve seen buyers comment on how the ad market has changed, heard TV execs and insiders reveal what they’ve learned and reviewed how the biggest streamers stack up. Now, it’s time to look ahead. To help close out our year in review stories, Adweek asked 18 TV…

Helping usher Laura Mercier into the metaverse has been one of Salima Popatia’s first projects as Orveon Global’s chief digital officer. But the brand’s December launch of a virtual store

The post Cosmetics Brand Laura Mercier Explores ‘The Beauty Of The Metaverse’ appeared first on AdExchanger.