Month: January 2023

The integration is the latest sign that agencies are getting serious about supply-path optimization (SPO) by forging direct relationships with SSPs. It also illustrates the need for SSPs to differentiate

The post Horizon Media Connects Its ID To OpenX’s SSP appeared first on AdExchanger.

CEO Darryl Lee said the new assignments will allow the company to work as “one united team.”

Verizon is giving away 20 pairs of tickets to the Super Bowl – for three years in a row.

Busch Light has a penchant for the great outdoors and mellow music stars. Last year, the AB InBev brand’s regional ad starred a larger-than-life Kenny G serenading the mountains. This year, balladeer Sarah McLachlan ventures into the great outdoors for the brewer. McLachlan, known for her Lilith Fair-headlining music and heartfelt promotion of the ASPCA,…

Two of the highest-grossing domestic movies in 2022 received nominations, suggesting that academy members might be thinking differently about big, wide-release theatrical movies when casting their
votes — a noticeable shift from the recent focus on awarding smaller, adult-focused, and niche independent movies.

To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games’ action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo. Created by DDB-owned creative production company Cain&Abel,…

An ark in the form of an interstellar spacecraft forgot the animals, but the craft’s crew is making up for it by pairing off two-by-two.

Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek. There’s some consensus that Fledge, an acronym for first locally executed decision…

The cash-strapped company recently auctioned off USB dongles but has left some corporate computers in the custody of laid-off staff.

Disney’s Lisa Valentino is speaking at AdExchanger’s Industry Preview in New York City on February 7. Click here to register. In the years before streaming consumption overtook cable, planning for the

The post Why Disney Is Already Up To Its (Mickey) Ears In Upfront Planning appeared first on AdExchanger.