The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment. The cuts follow the resignation Tuesday…
The Business of Marketing: What Drives Social Culture, Community and Influence
In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with founder and CEO Ollie Lewis and U.S. managing director Charles Ifegwu of The Fifth, an award-winning social creative agency putting influential talent at the heart of brand clients’ advertising. During the conversation, they discuss the fifth estate, how…
WhatsApp Enables Proxy Access Globally
WhatsApp said Thursday that proxy access to its messaging platform is now available globally. The meta-owned messaging application said in a blog post that proxy support will enable people worldwide to continue to access WhatsApp if their connection is blocked or disrupted, and choosing a proxy lets people connect via servers set up by volunteers…
Sonesta Hotels and Judy Greer Know That You Don’t Quite Know Their Names in New Ad
Judy Greer knows you don’t know her name–and she’s okay with that. Hotel brand Sonesta International is also well aware that its name might not be on the tip of your tongue yet, but it’s hoping to change that with its first mass-media campaign in its 80-year history. Sonesta partnered with creative and consulting agency…
Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn
The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. “It’s been a gift to do this kind of work, collaborate with our extended crew and…
Reddit Future Tellers Research on Redditors’ Outlook for Emerging Tech Revealed at CES 2023
Reddit shared new research at CES 2023 in Las Vegas Thursday on how 2,000 U.S. residents between the ages of 18 and 60 who are regular users of its platform, Instagram, TikTok, Twitter or YouTube feel about emerging technologies and when they believe those technologies will go mainstream. The company said “Reddit Future Tellers: What…
Long-Time Trade Journalist, Marketing Exec Tameka Kee Joins The ARF’s CIMM
Kee, who began her trade journalism career as a MediaPost reporter, was named deputy managing director, reporting to CIMM chief Jon Watts.
Delta To Provide Free Wi-Fi To All Passengers, Effective Feb. 1
LAS VEGAS — CEO Ed Bastian said the wi-fi may be free, but it’s also a quasi freemium portal to Delta’s new “Delta Sync” multimedia in-flight entertainment service, which will offer premium access to
movies, sports and other experiences. He described Delta Sync as “an umbrella brand” for a “collection of services.”
movies, sports and other experiences. He described Delta Sync as “an umbrella brand” for a “collection of services.”
The Key to Retaining Agency Talent? Letting Them Leave
Deutsch LA has always been hard for Karen Costello to part with. Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people. The creative chair, who has left and returned twice in her career, points to the people at Deutsch LA who unconditionally encouraged…
How Marketers Are Rebalancing Ad Spend Budgets in 2023
As early as summer 2022, forecasters began muting their ad spend growth projections for 2023. Now, as we shake the dust off last year, the outlook isn’t much different: Budgets will grow in the next 12 months, albeit at a slower pace than anticipated. Against a backdrop of economic and geopolitical crises, rising inflation, supply…