Month: January 2023

Morse headed digital at CNN and has also served Bloomberg and ABC News.

Ads for food, snack and alcoholic beverage brands had the best recall among audiences for live World Cup matches.

Two new Specialty Media products unveiled at CES include a QR Code-powered ad platform for restaurants and bars and The Travel Marketplace.

Pinterest detailed a new partnership with LiveRamp Data Hub at CES 2023 in Las Vegas Thursday, under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with grocery company Albertsons. The integration enables a protected, third-party space where brands can combine their own first-party data and data from Pinterest in a secure…

WhatsApp allows each user to create an avatar that can represent them throughout the messaging application. Users can customize the appearance of their in-app avatar by choosing from different outfits, hairstyles and other options. Our guide will show you how to create an avatar in the WhatsApp app. Note: These screenshots were captured in the…

We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT.

The post The Big Story: Ad Tech New Year’s Resolutions appeared first on AdExchanger.

TikTok teamed up with IMDb, a provider of information about celebrities, movies and television shows, on a new feature. Users of the video creation platform will be able to link up to five titles of movies or TV shows within their videos, and clicking those links will bring viewers to an in-application page containing information…