Pinterest, LiveRamp Data Hub Team Up on Clean Rooms

Pinterest detailed a new partnership with LiveRamp Data Hub at CES 2023 in Las Vegas Thursday, under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with grocery company Albertsons. The integration enables a protected, third-party space where brands can combine their own first-party data and data from Pinterest in a secure…

WhatsApp: How to Create an Avatar

WhatsApp allows each user to create an avatar that can represent them throughout the messaging application. Users can customize the appearance of their in-app avatar by choosing from different outfits, hairstyles and other options. Our guide will show you how to create an avatar in the WhatsApp app. Note: These screenshots were captured in the…

The Big Story: Ad Tech New Year’s Resolutions

We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT.

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TikTok Partners With IMDb on New Linking Option

TikTok teamed up with IMDb, a provider of information about celebrities, movies and television shows, on a new feature. Users of the video creation platform will be able to link up to five titles of movies or TV shows within their videos, and clicking those links will bring viewers to an in-application page containing information…