This is Vimeo’s second round of layoffs since July 2022’s 6% cut. Company’s losses have been mounting.
Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers…
New ‘Missing Persons’ Drama On Fox Needs Time To Find Itself
“Alert: Missing Persons Unit” is a new police procedural from executive producers Jamie Foxx and John Eisendrath.
Can’t Decide What to Do About Twitter? Here Are Some Options
It’s not too late to move toward your ideal social media existence. You could opt for Mastodon or Post, or stay and hope things turn around.
Digital Traders Want to Go Fish
A network of trading platforms is restructuring the seafood industry and tackling waste.
What’s On Deck For ‘Mobile’ At CES This Week: Not Much
Zero keynotes. Zero featured speakers. Two featured sessions. And a total of 10 sessions of any kind tagged for “mobile” relevance.
Retention Wars and Live Event Appetite: Media Executives Share 2023 Forecasts
As the media industry heads into yet another uncertain year, Adweek spoke with five publishing executives to see what they expect to come in 2023. After nearly three years of unpredictability, confident predictions are in short supply. There is general consensus that the first quarter will be difficult, but several expressed optimism about the back…
The Blockbuster-Era Law Behind Connected TV’s Transparency Problem
CTV advertisers know more about who sees their ads than where those ads run. The change marks a sharp contrast from the days of linear TV buying against program guides.
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In-Game Advertising Is Poised For A Growth Spurt In 2023
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to
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Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing Embraces Chatbot Mode
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment
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