Month: January 2023

Economic pressures on advertising revenue are expected to force media companies to limit spending growth for programming.

While their series is (according to Netflix) its most-watched documentary ever, the world seems to be responding with a collective yawn.

The new firm, called Weightless, will work with clients to optimize their use of complex technology and marketing platforms. Media veteran Barry Lowenthal, Warner Media alum Diana Pessin and others
have joined the startup.

For speaking his mind, the psychologist could lose his license.

Clubhouse’s “Houses” feature allows users to create private groups that they can invite other users to join. Once a user creates a House, they’ll have the option to rename the House in the future. Our guide will show you how to rename a House in the Clubhouse mobile application. Note: These screenshots were captured in…

Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that it’s enabling Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within EyeQ, the company’s video advertising platform. Between the lines UID2, which was developed by The…

Adweek identified seven standout agencies in the first five years of their existence as part of a shortlist for Breakthrough Agency of the Year. Although Atlanta-based Majority ultimately came out on top, the seven agencies in this category represent astounding work across culture, comedy and sustainability. Some like Gut and Special Group U.S. are already…

Also loosening rules for cause-based ads, as many major advertisers continue to avoid the platform.

Microsoft has an exclusive relationship with OpenAI. In addition to the billion-dollar investment, it has a license to use the OpenAI text generator AI GPT-3 language model, described as an
auto-generating text program.

Addressable TV has a bunch of kinks to work out before buyers can take full advantage. Ampersand announced a new function within the AND platform, its DSP, to automate addressable

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