Month: January 2023

Phase one of Nielsen ONE is finally complete. Nielsen ONE Ads, the first module of its cross-screen measurement platform Nielsen ONE, will be available this month. Nielsen ONE sits at

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Goodway Group has chosen Jay Friedman as CEO. Friedman assumes the chief executive position after more than 16 years at the company, most recently as president. Former CEO David Wolk

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Amidst a growing market of new alternative TV and media “currencies,” Nielsen’s highly anticipated, cross-platform measurement system Nielsen One will start up January 11.

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that’s linear,…

Watching Barbara Walters sit down with the world’s most famous people was a TV experience shared by millions for the better part of 40 years.

Are government officials being paranoid when they worry about security and privacy risks from the app, and liken it to “digital fentanyl”?

Whether Elon Musk remains at the helm of Twitter or hands over the reins to someone else–Myspace founder Tom Anderson, anyone?–the platform is in for more seismic changes following the mogul’s $44 billion acquisition of the platform in October. After eliminating or accepting the semi-voluntary resignations of more than half the platform’s prior staff (an…

In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar. Not

The post Agencies Aim To Do Everything Everywhere All At Once In 2023 appeared first on AdExchanger.

There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes

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