Investors who rightly abandoned bonds when yields were stupidly low should add them back as ballast to their portfolio.
Chinese E-Commerce Flourishes on U.S. Soil
Platforms such as PDD’s Temu are expanding rapidly in the U.S. and farther afield.
Cookie-Alternative Fledge Testing Grows, But Not Among SSPs
Fledge, part of Google’s Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. But encouraging all members of the media supply chain to test, especially in tough economic conditions, is limiting its adoption. Fledge, or first…
To Lure Bigger Budgets, iHeartMedia Improves Brand Safety Tech
Audio company iHeartMedia debuted on Monday a new tool, developed in partnership with brand safety vendor Sounder, that scores the brand safety of every podcast in its catalog on an episodic level, according to chief data officer and president of revenue strategies Brian Kaminsky. The unnamed tool uses machine-learning technology to assess the brand safety…
Evergrande’s Foreign Bondholders Push Back as Hearing Looms
The property developer is struggling to reach a deal with international bondholders, raising the possibility that a court will tell Evergrande to wind down.
New Salesforce Has to Keep Selling
The company founded by salespeople to make software for salespeople is in the midst of the worst sales slump in its history.
The Amazonification of Buying a New Car
Tesla pioneered selling vehicles online. Electric cars, the pandemic, and changing consumer behavior are now causing other automakers to embrace the shift.
McCann Worldgroup Names Javier Campopiano Global Creative Leader
McCann Worldgroup has hired Grey’s Javier Campopiano as its new global chief creative officer. Campopiano will begin the role later this year and report to McCann Worldgroup chief executive Daryl Lee, who also serves as CEO of the McCann agency. The hire comes after IPG-owned McCann Woldgroup restructured its leadership in January, with Lee becoming…
Warren Buffett’s Slap at Buyback Illiterates Rings True
Berkshire Hathaway CEO is talking his own book, but his criticism is fair.
Brands Made Countless Diversity Promises in 2020. Very Few Have Delivered on Them
If you can recall the tumultuous summer of 2020, you’ll probably want to forget it just as quickly. Deaths from Covid-19 had already reached an average of 1,000 per day by May. An increasingly ugly presidential campaign had some pundits predicting the collapse of democracy come the election. And then there was the murder of…