Month: February 2023

As a philosopher, he stands on the shoulders of Thomas Aquinas, Ignatius of Loyola and C.S. Lewis.

‘When I pray for my government to thrive, I’m not favoring one agenda over another.’

Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple’s privacy changes started to cripple social platforms’ ability to execute targeted advertising, tech companies faltered–but Google seemed to be insulated. A mainstay of digital ad plans for decades and less vulnerable to identifier deprecation as an intent-based media,…

If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I’m calling 2023 the Great Course Correction–the year when the power dynamic between employee and employer equalizes somewhere in the middle. When we read about the labor market these days, it’s rarely positive. But the truth is the advertising and marketing talent industry…

Advantage+ didn’t come up during Meta’s Q4 earnings call on Wednesday, but it’s the ad product Chief Business Officer Marne Levine says she’s most excited about.

The post Meta Is Betting On Three Acronyms: AI, ML And PETs appeared first on AdExchanger.

Teach sufferers how to prevent attacks and let freedom reign.

Publishers are being offered a tool for publishing QR Code-led interactive content. 

Openscreen has unveiled  Openscreen Engage, which it says is  a turnkey system
for the design, launch and tracking of QR Code programs. 

The tool is built on Openscreen’s dynamic QR Code, Customer Relationship Management (CRM) and messaging. It allows businesses to
bring educational and interactive content to their employees and customers.

According to the company, publishers and brands can use a cloud-based solution to:

Design, publish and
manage interactive mobile content in multiple channels..

Style, create and print dynamic, branded QR Codes.

Use form templates to capture permission-based customer and employee
data.

Send notifications via e-mail, text, and multi-media messaging.

Gather scan data and content usage insights. 

“QR Codes have emerged as the most
accessible contactless solution in the marketplace today,” states Gemini Waghmare, CEO of Openscreen. “That said, customers tell us it’s cumbersome to manage content, QR Codes and user
profiles across many separate systems.”