The company claims it is the first time fraudsters used SSAI (server-side ad insertion) tactics, costing unprotected advertisers up to $1 million a month.
Inside Priceline’s Omnichannel Super Bowl Campaign Built Around Kaley Cuoco and New Sonic Branding
For the latest Super Bowl 57 advertising news–who’s in, who’s out, teasers, full ads and more–check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Priceline has been doling out travel deals for…
Paramount+’s Stallone Super Bowl Ad Is Anything But Rocky
When it comes to Paramount+’s Super Bowl ad, you can take it at face value. After skipping the Big Game last year, the streaming service is returning with a 60-second spot featuring the star of Paramount+’s Tulsa King, Sylvester Stallone. The ad once again takes place on Paramount Mountain, but the setting has a new…
General Motors, Netflix Open-Ended Partnership Includes Super Bowl
The partnership represents the way GM is “looking at doing our marketing moving forward,” says GM CMO Deborah Wahl.
Erin Andrews Saves Valentines Day as a Gritty Anti-Hero for Her Line of Sports Gear
Valentine’s Day marketing for oblivious significant others writes itself around this time of year. “Seeking a gift for that special someone? Tell her how much you love her with a [random floral arrangement/oddly brown diamond/set of lingerie you didn’t get the measurements for] at [insert brand] today.” It’s holiday marketing precipitated on not knowing your…
Will Ferrell Dead-Pans With Netflix in General Motors Co-Branded Super Bowl Ad
Netflix and General Motors are back in the Big Game–but this time together. The two brands teamed up for a 60-second Super Bowl ad featuring Will Ferrell as the newest lead in top Netflix series including Stranger Things, Squid Game, Bridgerton, Army of the Dead, Love is Blind and more, with GM electric vehicles heavily…
Publicis Reports Strong Organic Growth, Meta Shows Improvement
More mixed signals for advertising growth trends, albeit largely positive ones, from a series of Q4 2022 earnings releases including one big agency holding company (Publicis) and two big ad-supported
social media platforms (Meta and Snap). Alphabet and Amazon report later today.
social media platforms (Meta and Snap). Alphabet and Amazon report later today.
End Of An Era In Daytime Talk As Dr. Phil Ends Show
Dr. Phil McGraw announced this week that he has decided to move on from his syndicated talk show, ending a 21-season run.
Get Used to Face Recognition in Stadiums
Madison Square Garden is under fire for using the technology. Other venues are exploring their own uses of face algorithms, raising privacy concerns.
Stella Artois Taps The Sims to Help Players Be Unfiltered and Free
Premium Belgian beer brand Stella Artois is set for its first foray into the world of gaming with the release of an unofficial tie-in with Electronic Arts franchise The Sims, which will allow players to download and add the brand’s campaign into their own virtual worlds. The release of the Stella Artois Unfiltered mod pack…