Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace. More advertisers have been adopting a programmatic tool called custom algorithms…
Keleigh and Miles Teller Dance Through Hold Music Hell in Bud Light’s Super Bowl Ad
It is a new era of Bud Light. And nowhere is that more evident than on advertising’s biggest stage–the Super Bowl. Bud Light is shifting away from the absurdist humor of past years toward the fun in everyday life. The change comes with new a tagline: “Easy to Drink. Easy to Enjoy.” The brand’s Super…
How the US Could Ban TikTok in 7 Not-So-Easy Steps
Former president Trump tried and failed to ban the app. Now US lawmakers from both parties are preparing legislation they say can finish the job.
In Shuttering Gawker, BDG Has Now Eliminated Most of Its Culture and Innovation Portfolio
Last May, the media company Bustle Digital Group hired Jon Wilde, formerly the global digital director at GQ, to revamp its Culture & Innovation portfolio by infusing it with celebrity coverage and a slate of signature events and editorial packages. At the time, the C&I group included Mic, Gawker, Input and Inverse, two of which–Mic…
The World’s Fastest-Growing App Could Care Less, And That Makes Me Sad
According to a new analysis from UBS, it is on pace to surpass even TikTok’s first year of growth. Its own reaction to that: Meh!
The Kremlin Has Entered the Chat
Russian antiwar activists placed their faith in Telegram, a supposedly secure messaging app. How does Putin’s regime seem to know their every move?
Generative AI Presents Small Agencies an Opportunity to Scale
As conversations about the Metaverse and Web3 were swirling, Aaron Shapiro, having recently stepped down from his role as CEO of the IPG agency Huge, noticed another technology quietly gaining traction in the creative community. Agencies were paying more attention to generative AI, or auto-generated text and imagery. For Shapiro, this felt different than when…
Bulleit Frontier Whiskey Makes ‘A Toast to the Times’ and a Commitment to Creatives
The structural and societal problems we face today may be daunting, but there have never been so many possibilities for deconstructing old systems and creating new solutions for the future. Celebrating the potential for real change can be a vital component of motivating oneself to take action. With hope for the future at the forefront,…
Levi’s Tells ‘Greatest Story Ever Worn’ for 150th Anniversary of 501 Jeans
After a competitive review, Levi’s selected Droga5 New York and Sao Paulo as its new lead creative agency last year to develop a global campaign celebrating the 150th anniversary of the brand’s 501 Jeans. The result is “The Greatest Story Ever Worn,” kicking off during the Grammy Awards on Sunday with the release of three…
Publicis Groupe CEO on Another Record Year, Retail Media and ChatGPT
With a second successive record year, Publicis Groupe chairman and chief executive officer Arthur Sadoun revealed that the company will continue hiring despite adding about 10,000 employees last year. He also spoke with Adweek about his views on whether there is a potential threat to advertising from AI innovation ChatGPT, and how is responding to…