Shoppable CTV Success Will Depend On Consumer Experience

Tying ad spend to conversions by making ads actionable is one sure way to measure ROAS more effectively. To that end, many brands are turning to solutions like shoppable TV ads.

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YouTube TV Pulls MLB Network Over Carriage Dispute

With viewership of major league baseball declining among Gen Z, in particular, losing YouTube TV could eventually hurt the network’s advertising prospects.

Michelob Unveils Full Caddyshack-Inspired Super Bowl Ad With Serena Williams

Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn’t going to play just any round of golf. That is the premise behind Michelob Ultra’s latest Super Bowl ad–released…

Media Owner Committee To Pitch ‘JIC’ Progress At NBCU One23

Key execs from the MOC pushing alternative new currencies will appear on a panel at the Feb. 8 NBCU developer conference. The panel will also include four agency Chief Investment Officers.

TV Networks And Affiliates: What Relationship Should They Have In The Streaming World?

Networks are counting on the continued upswing of streaming, but financial losses for services to be started up continue to eat into whatever profit remains from legacy businesses.

Roku, Cox Automotive Strike Data-Sharing Deal

The deal will pair automotive consumer data with TV streaming data to help auto marketers buying ad time on Roku better understand how advertising in streaming TV impacts web browsing and vehicle
sales. It will also help retail media providers.

TelevisaUnivision Changes Upfront Venue to Meet Demand for 2023 Event

TelevisaUnivision’s 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob…

Snap Blames ATT For Flat Q4 And Negative Q1 Forecast

The photo messaging app reported $1.3 billion in revenue in its Q4 2022 earnings report on Tuesday, which represented flat YoY growth.

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