Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away from their current title-centric model to better support the objectives…

How Chili’s and Mischief Landed Brian McKnight as a Singing Waiter in First TV Campaign in 3 Years

One wonders what happens to the music stars of the past. While some become judges for music reality television, others hit the state fair touring circuit, and some just fade away. In Brian McKnight’s case, the R&B crooner has taken a gig with Chili’s Grill & Bar as a singing server. In a campaign from…

How the Chicago Red Stars Recreated Wednesday’s Viral Dance to Rebuild Brand Trust

With just weeks to go until the 2023 National Women’s Soccer League season begins, one team is looking to dance all over the competition. A founding member of the NWSL, the Chicago Red Stars have been part of the league since 2013. But the team has undergone several tumultuous years, finding themselves at the center…

CMOs, Here’s How to Lead Your Companies Through Permanent Change

We are living in an era of permanent change. What’s relevant to your customer today may be in their rearview mirror tomorrow. Sweeping shifts brought on by emerging technology, geopolitics, economic headwinds and a global pandemic have created both constant turmoil and opportunity for marketers. Indeed, not since the dot-com era have the stakes of…

TikTok: How to Use Dark Mode on the Web

By default, when users access TikTok through a web browser, the website with be in “Light” mode with a white background and black text. However, users have the option to turn on “Dark mode,” which will turn the website’s background black and the text white. Our guide will show you how to switch to Dark…

TikTok: How to Stop Users From Using Your Videos in Stickers

TikTok users can control whether or not others can use their videos to create stickers. Our guide will show you how to change who can use your TikTok videos to create stickers. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On your TikTok profile, tap the three horizontal lines in…

How Ukraine’s Trains Kept Running Despite Bombs, Blackouts, and Biden

Since Russia’s full-scale assault began, Ukraine’s railways evacuated 4 million people and brought 300 foreign delegations to Kyiv.