Diageo Partners With Creatives to Serve a More Sustainable Future in Fashion at NYFW

Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton, fashion insiders were shocked. But from a marketer’s perspective, the choice signaled what’s been evident for some time: The future for brands rest in the hands of multi-hyphenate creatives. Spirit brand Diageo further validated that…

WPP Is A Go For Growth In 2023

The ad agency holding company WPP is on the up and up and remains confident in its clients’ continued investment in marketing projects despite a challenging macroeconomic environment. WPP is

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Etsy And eBay Pin Their Turnaround Hopes On Ad Business Growth

The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform businesses, albeit for different reasons. Etsy and eBay, two of

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