Month: February 2023

The company said GroupM had a strong year with 9.1% growth. The growth outlook for this year: 3% to 5%.

In the upcoming series “Agent Elvis,” the late King of Rock ‘n’ Roll is reimagined as an animated spy with a suspicious mind.

Potential customers are able to take a 360-degree walk around the vehicle, sit in the driver’s seat and virtually drive the sporty sedan.

As brands experiment with recent advances in generative machine learning, one of the nation’s biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence. Spectrum Reach, the ad sales arm of cable giant Charter, is rolling out a new tool that will pull information and…

Revenue, sales, marketing, content, product, technology and innovation are all at stake, warns new NAB report.

Lawmakers are increasingly hellbent on punishing the popular social network while efforts to pass a broader privacy law have dwindled.

Russian-backed groups are using political ads to subvert the democratic process in Moldova.

This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry with a product called Shopify Audiences.

The post Why Shopify Audiences Is The Retail Media Player To Watch In 2023 appeared first on AdExchanger.

How an idealistic community for exchanging free stuff tried to break away from Facebook and ended up breaking apart.

IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico funneled $827 million into offline spend, including TV. It spent $553 million on digital…