As much as it is a scientific, technological or political problem, climate change is a communications problem–as celebrated broadcast journalist and natural historian David Attenborough has said. And when it comes to business and culture, marketers are the some of most highly trained and influential forces of communication. With that in mind, Adweek’s 2023 sustainability…
DEI Action Is In, and Diverse Media Needs More Budget Share
In the pantheon of tried and true attention-grabbing content, the “in and out” list has stood the test of time. Who among us can resist these curated compendiums of where we have been and where we are going? Sure, sometimes the balance between pithy and pragmatic, aspirational and actionable is a bit off, but occasionally…
Pearls Before Swine by Stephan Pastis for Wed, 22 Feb 2023
Dilbert by Scott Adams for Wed, 22 Feb 2023
How Sweden Saved Social Security
Centrist parties of the left and right came together 30 years ago to save pensions from insolvency.
Espolòn Tequila Scares Up a Creepy Cross-Promo With Paramount’s Scream VI
If seeing Ghostface in all his bloody glory on the big screen isn’t terrifying enough, how about having drinks with the brazen serial killer? Espol?n tequila, in weaving its brand into the upcoming release of Scream VI, has crafted a creepy cocktail that will be served at several movie theater chains around the country. Dubbed…
Let’s Talk About Brand Podcast: Branding With Sound and Motion With David O’Hearns
We know it’s important to determine how our brand looks (colors, fonts, even people), speaks (brand “voice”) and feels … but what about how it sounds–literally? What about how it moves? In his work creating multimedia pieces for brands, David O’Hearns has learned the importance of sound and motion in creating and conveying an overall…
Heinz Wants to Give Rescued Man a New Boat, But Has to Find Him First
A man who was lost at sea for 24 days–surviving on only ketchup, spices and rainwater–has proven to be elusive now that he’s back on dry land. And Kraft-Heinz is asking for help in locating Elvis Francois, who made international news last month when he was rescued 120 nautical miles off Colombia. The legacy brand,…
The US Supreme Court Doesn’t Understand the Internet
A case before the court is challenging social media platforms’ legal protections. The outcome could be huge for the future of the web.
TikTok: How to Clear Your Cache
The TikTok mobile application allows users to clear their cache on the video-sharing platform in order to free up space on their device. Our guide will show you how to clear your cache in the TikTok mobile app. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On your TikTok profile,…