Month: February 2023

Language is a significant part of a person’s identity, individuality and connection with their background–especially when it shapes our unique names. So, running into people who don’t take the time to pronounce or spell our names correctly can be a frustrating, often dehumanizing experience. To celebrate International Mother Tongue Day, a day to promote awareness…

From Feb. 22 – 26, TikTok will host TikTok Trivia, a live game show experience on the video-sharing platform that will allow users to answer trivia questions for the chance to win real cash prizes. TikTok Trivia is only available to users aged 18+ in the United States. Our guide will show you how to…

MikMak is going global. The U.S.-based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based ecommerce enablement and analytics software company that operates across EMEA, APAC and LATAM. “I think this acquisition for…

Perhaps the only TV show that can be said to have resulted directly from the turbulence of the Jimmy Carter era was “Nightline.”

As users browse Instagram, they may come across sponsored posts (advertisements) they’re not interested in seeing. When a user comes across an ad they don’t want to see, they can hide it from their view and tell Instagram why they’ve done so. For instance, they can tell Instagram the ad isn’t relevant to them or…

For more than two years, Instagram has been rebranding itself as a video platform, pushing short-form video format Reels in an effort to expand beyond its roots as a photo-sharing app and compete with TikTok. Creators, brands and publishers duly changed their tactics, adopting video strategies to stay relevant as their typical content no longer…

Hundreds of thousands of workers lost jobs at Google, Meta, and other giants in recent months. Some are deciding to build their own companies.

Incoming YouTube CEO Neil Mohan has been publicly expressing his excitement over the potential for NFTs and blockchain-enabled technology for over a year.

Despite a global economic slowdown in 2022, luxury brands had no reason to cork the champagne. With strategies rooted in experiences, excitement and escapism, mass-market brands could stand to glean a few lessons from their more exclusive peers in an increasingly tough market. Over the past 12 months, luxury has been buoyed by a post-lockdown…

There was hot ad tech legal drama in the Gem State this week. A judge in Idaho is likely to rule that the Federal Trade Commission’s case against Kochava can

The post The FTC’s Case Against Kochava May Be Allowed To Proceed – With Some Tweaks appeared first on AdExchanger.