Month: February 2023

Meanwhile, an iSpot.TV solution – and GroupM-shepherded effort to develop new CTV viewability standards – announced last June are still in beta.

Twitter has updated its ad policies to allow cannabis ads to run on its service in states where it is legal, in accordance with federal guidelines.

“Rather than simply fulfilling a search need, it’s about helping the user spark new thinking and ideas,” Matthew Mierzejewski, SVP of Merkle’s Search and Performance Marketing Lab, wrote in a Merkle
post.

Tiktok’s in-stream shopping experience happens in-app and includes a shop overview and purchase option, unlike its typical shopping process, which sends users to retailer websites.

Fun fact: I actually struggle with headlines. But when I began drafting this column after reading “The New York Times” column about one of its writer’s conversations with Microsoft’s new AI-powered
chatbot “Sydney,” this one just came to me.

Many different brands took the No.1 spot of favorite Super Bowl ads, depending on who was doing the ranking. In the end, nobody loses! Yay!

Rulings have nullified patents in industries China deems important, including technology, pharmaceuticals and rare-earth minerals. “It is puzzling that so many cases went wrong at the same time,” said one Western executive.

Aside from being a council, not a committee, the VAB’s Danielle DeLauro said the “JIC” will certify ad currencies used by TV/streaming buyers and sellers to replace Nielsen’s legacy ratings.

A movement to promote neighborhoods with amenities within walking distance has enraged far-right activists, climate deniers, and extremists.

Financial services firm Ally is partnering with Disney for a sponsorship package that puts gender equity front and center. The agreement, announced Monday morning, features a 90% media investment, solely in women’s sports, that will include coverage of game highlights, branded content and features across ESPN, along with regular, in-episode SportsCenter segments. The remaining 10%…