Dramatic Animal Welfare Institute Campaign Reveals the Truth About Shark Attacks

Sharks very rarely attack humans, though people often fear the aquatic predators due to their portrayal in horror movies like Jaws and The Shallows. Tampa-based agency PPK for the Animal Welfare Institute in Washington, D.C. is flipping the script on those films with a campaign pointing out that when humans and sharks interact, it’s the…

When Stars Don’t Align: Super Bowl 57 Ads That Missed the Mark

Instead of leaning into her hilarious “Clueless” character Cher, Alicia Silverstone became a parrot for Rakuten’s trite taglines.

Bid-Rigging Allegations Latest Scandal For Dentsu Japan Ops

In 2015 a young Dentsu female employee committed suicide on Christmas Day and Dentsu was later found to be culpable. In 2017 the Japan unit was faced with a client overbilling scandal.

This Campaign Reimagines a Romantic Landmark to Reflect Modern Love

Couples have flocked to the Park of Love in Lima, Peru since it opened on Valentine’s Day in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture called The Kiss, depicting a man and a woman embracing and kissing. For the park’s 30th anniversary, digital wallet Yape and…

Adweek Podcast: Love in McDonald’s With Cardi B and Offset

If you’ve stuck with Yeah, That’s Probably an Ad over the years, you’ll know there’s one ongoing QSR strategy that often leaves us hungry for more: McDonald’s Famous Orders campaign. It’s the celebrity-wrapped gift that keeps on giving, both in terms of food and significant cultural moments. Good news for anyone with similarly large appetites:…

Nike’s Icy Ja Morant and Hot Dog Ruffles Highlight NBA All-Star Weekend

Before a single NBA All-Star enters Vivint Arena in Salt Lake City this weekend, they’ll be throwing elbows with brands for space in the spotlight. “NBA All-Star 2023 is a global celebration of our league, teams and players, serving as a special opportunity for our partners to authentically engage with our fans around the world,”…