Dilbert by Scott Adams for Fri, 17 Feb 2023
The History of Spy Balloons, Explained by a Spy Balloon Expert | WSJ
P&G’s Pritchard: It’s Not About Media Weight, Tells ANA How To Punch Above It
Like any good fighter, the answer is better reach, and Pritchard said P&G has a goal of achieving 90% to 100% using better data and multicultural targeting.
Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
The star of Microsoft’s event at its Los Angeles experience center was its chat technology, codenamed Sydney, built into its search engine Bing and Edge browser.
Roblox Is Bringing Generative AI to Its Gaming Universe
The company aims to draw on the new technology’s code-writing ability to make its digital worlds even more customizable.
ANA: Cross Media Measurement Enters ‘Build Phase,’ Operational Next Year
“We’re estimating 10% productivity savings over three years. That translates to $50 billion in productivity savings from the elimination of excess waste that unduplicated reach and frequency can
provide,” the ANA’s Bill Tucker said.
provide,” the ANA’s Bill Tucker said.
The Speed of Culture Podcast: Inside the Shift to CTV
Did you know that 70% of connected TV viewers in the U.S. prefer ad-supported models? If you had asked that in 2020, that number would’ve been close to zero. In this episode of The Speed of Culture podcast, Tony Marlow, chief marketing officer at LG Ad Solutions, joins Suzy founder and CEO Matt Britton to…
420 Comes Early: Cannabis Brands Roll Out First Paid Ads on Twitter
A few weeks ago, Elon Musk posted a three-character message that contained only the numbers 420, with no explanation. Many people interpreted it as yet another sign of Musk’s loud-and-proud canna-fandom. But weed industry executives saw it as a harbinger of a policy shift, speculating that Twitter would soon break ranks with other social channels…
TikTok: How to Change Who Can Comment on Your Videos
By default, TikTok allows all users to leave comments on the videos someone shares. However, creators have the ability to change who can comment on their videos if they’d like to prevent certain users from being able to comment. Our guide will show you how to change who can comment on your videos on TikTok….