Month: February 2023

From the outside of its cage, it is the most ordinary of household animals: a hamster. But unbeknownst to its owner, there is something remarkable about this pet. A musical hamster is the unusual star of a new campaign from Pringles, which promotes its new Multigrain range with the tagline “wonderfully different.” Created by agency…

And according to tracing firm Chainalysis, one very prolific scammer ran at least 264 of those scams in 2022 alone.

Broadcast content rose 2.1% in January from December to a 24.9% share, according to Nielsen’s Gauge. Streaming maintained its industry-leading dominant 38.1% share, up 1.2% from December. YouTube
maintained its leading position as the top individual streaming platform with a 8.6% share, followed by Netflix, Hulu, Amazon Prime Video, Disney+, Peacock and Pluto TV.

Make way for a new term in your sustainability lexicon: greenhushing, a practice stemming from brands’ fear of appearing to greenwash. As people become more aware of, and concerned about, climate change, they’re increasingly holding brands accountable for how their operations are impacting the planet–and whether they’re upholding the claims made in their marketing. Rather…

A new wave of language-based artificial intelligence is offering brands novel ways to automate and augment creativity. But the threats that a flood of synthetic content online, in areas like marketing communications and brand safety, have marketers vexed. For marketers, threats include surges of fake reviews, coordinated campaigns of misinformation on social channels or the…

When advertisers turned to digital advertising to capture peoples’ attention during Super Bowl Sunday, they were prioritizing different digital channels than in 2022, with a pivot toward TikTok and away from Twitter, spurred by frictions with the latter platform and marketers finding equal-to-better performance elsewhere. The top 20 spenders on digital ads spent $3.02 million…

Researchers have spent years warning that text-generation algorithms can spew bias and falsehoods. Tech giants are rushing them into products anyway.

Guess what a neuromarketing research study commissioned by TV giant Comcast found? (Spoiler alert: Don’t look at the chart accompanying this blurb.)

While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by growing 24% year over year in Q4.

The post The Trade Desk Defies Industry Trends, Touting UID2 And OpenPath Success appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a

The post Instagram Is Shopped Out Already; How Many People Watched The Super Bowl? appeared first on AdExchanger.