Month: February 2023

The following interview was conducted with Brian Monahan a couple of weeks ago, just after two mass shootings in California, but before this week’s mass shooting at the University of Michigan. It was
a follow up to news that Monahan, whose day job is global client president and head of Dentsu’s Innovation Initiative, had succeeded Carolyn Everson as executive director of the Gun Safety Alliance.

Signal. Telegram. Mastodon. Discord. Geneva. We’ve recently seen a sudden surge in the social media sector, possibly due to the tenets of Web3, as people ditch larger platforms and flock to ones that provide better security, tighter data privacy and less algorithmic manipulation. The niche subcultures these newer platforms cultivate, focused around specific topics and…

Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than 100 countries. The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has tasked OMG with the…

NP Digital has integrated paid search data into its Answer The Public technology, allowing marketers and search experts to use it as a ChatGPT Prompt idea generator.

Defining a “slowcession” as “coming to a standstill, but never going in reverse,” a report projects the 2023-24 upfront will be hardest hit and “fluidity deals” will be the theme of this year’s
marketplace.

Elon Musk now claims the company will stabilize by year-end, allowing him to step down as CEO.

The chief executive of KR Wavemaker, the French arm of the WPP-owned media agency, Jean-Philippe Bertaux, has stepped down and will be succeeded by CEO Julien Boyer and President Roch Osenda. After 13 years within the agency, with 10 spent as CEO, Bertaux has overseen the merger of Maxus/MEC and the acquisition of KR Media…

With the release of its latest electric vehicle (EV), automaker Volvo Cars has introduced a new brand platform, “For Life,” aiming to showcase how customers’ feelings affect their driving. Volvo Cars has recently launched its fully electric SUV, the Volvo EX90. The brand has worked with AKQA and Grey to develop a new brand platform…

The study reveals that TikTok and Facebook have become primary providers of information for millions of younger patients, who feel that health services are failing to support them.

The immense weight of the electric Hummer prompted a crash test expert to stage a bizarre experiment—and wonder if EVs will make roads more dangerous.