There has been a shakeup at the top of the R/GA leadership team, as the IPG agency elevated Tiffany Rolfe to chair of R/GA. The news comes as CEO Sean Lyons departs the agency for Accenture Song, where he will take on the newly created role of global capabilities lead. Robin Forbes, currently global chief…
Noodling The Nuances Of Consent With The IAPP’s New Research Director
“This year is going to be a big one for the ad tech industry from a privacy perspective,” says Joe Jones, director of research and insights at the International Association
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Churn Prediction Scoring Will Revolutionize App Remarketing Results
For app marketers, success comes down to answering one question: Which users are most likely to churn? Just as it has democratized more data-driven approaches to so much other business
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In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven
Publisher ad management outfit CafeMedia, which manages the tech and sales for titles like MacRumors and Thought Catalog, is working with tech platform LiveRamp to offer its data clean room Safe Haven solution to the millions of readers across CafeMedia’s 4,000 creators’ sites. The move will ultimately lead to higher publisher ad revenues. This expands…
Face Recognition Software Led to His Arrest. It Was Dead Wrong
Alonzo Sawyer’s misidentification by algorithm made him a suspect for a crime police now say was committed by someone else—feeding debate over regulation.
Can TV Be A Performance Channel?
Television advertising has the reputation of mainly being a vehicle for branding. But that’s a misconception, says Arjun Kapur, managing partner and founder of Comcast’s Forecast Labs.
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Oliver Launches New Cultural Marketing Division InKroud
The in-housing specialty agency Oliver is helping marketers connect authentically with Black and Latinx communities. It’s launching a diverse, poly-cultural division called InKroud, founded by Oliver business director Tyra Jones-Hurst. The founder piloted InKroud last year in response to a growing number of inquiries from clients on how their in-house agencies could more authentically connect…
A Marketers’ Guide to 5G and XR in 2023
The advent of 5G mobile technology is revolutionizing marketing and advertising. The high speeds and low latency allow marketers to create campaigns that are not just interactive, but immersive. Brands can deliver 360-degree live video streams and sensory experiences that engage customers in remarkable ways, no matter where those users are. And they can deliver…
Coltrane Curtis Wants Brands to Rethink the Definition of Influence
Coltrane Curtis tracks down talent who would be left largely unfazed if social media suddenly ceased to exist. The founder and managing partner started his influencer marketing career well before the term was widely recognized. Since launching the full-service creative agency Team Epiphany in 2005, Curtis hasn’t let the industry’s fixation on follower counts and…
ESG Reporting Is Increasingly Important—and Complex. Here’s What Marketers Should Know
As industries and lawmakers grapple with the reality of climate change and the transitions that it requires, the environmental, social and governance (ESG) regulatory and reporting landscape is expanding into a complicated sprawl. To help marketers navigate those complexities, the 4A’s today released a new white paper that outlines what agencies should know about ratings…