Month: February 2023

This year’s Super Bowl viewers came from the Fox Television Network, Fox Deportes and Fox and NFL digital platforms. Fox says this year’s Super Bowl TV viewership — up 1% from NBC’s 2022 game —
posted the best audience numbers since the big game was aired on Fox in 2017. Fox’s data for this year’s game comes from Nielsen Media Research Fast National and Adobe Analytics.

This Super Bowl was a more restrained affair than last year’s, with just two QR code ads, including one from Limit Break that offered access to an NTF.

Money problems are one of the leading causes of divorce, and couples who regularly discuss their household budget and debts report having happier relationships than those who avoid the subject. The Canadian Imperial Bank of Commerce, known as CIBC, is drawing attention to the connection between love and money with a campaign from Courage that…

Christine Wilson’s resignation highlights the agency’s bad turn.

Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.

The post The Android Privacy Sandbox Is Now In Beta appeared first on AdExchanger.

Instagram allows users to mark topics they’re interested in in order to influence the suggested content they’ll see as they use the photo- and video-sharing platform. Users can flag interests in a variety of categories, such as “Pop Culture,” “Humor” and “Music.” Our guide will show you how to manage your interests in the Instagram…

Bradbury, who reports jointly to the ANA’s Bob Liodice and the 4A’s Marla Kaplowitz, effectively succeeds former Ad-ID Executive Director Harold Geller who left in July 2021.

On this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA and CEO of personal care, North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze, Bracey has found ways to drive profits while helping people. As national demographics shift, brands need to change and increasingly personalize…

After a backlash, Spotify has removed a clause that allowed Apple to train machine learning models on some audiobook files.