Month: February 2023

For decades, b-to-b brands have formed their visual identity and logos based on “professional” tones and styles. We’ve all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair. Appropriate for a corporate audience? Sure. Effective in attracting today’s social-first audience? Not…

Asked a moral question, it either deflects by saying opinions vary or retreats into foolish absolutism.

By shutting off its free API, the social network will stop researchers from getting access to crucial data to track hate speech and disinformation.

Americans who count themselves as members of the LGBTQ+ community number some 20 million people, according to the Human Rights Campaign. And today, reflecting on the elaborate, glamorous and consummately clever commercial work on display during Super Bowl 57, a good many of them are probably wondering: Where were we all? Because while this year’s…

“This is mostly driven by TV inflation which will be at 6.8%” in 2023, a sharp deceleration from U.S. TV ad cost inflation of 12.6% in 2022,” ECI notes in its just-released Q1 2023 “Inflation
Report.”

The NFL expects this Super Bowl will set viewing records. Samba TV on Monday already reported numbers, while Google and YouTube reported trends, searches and favorite ads.

There’s a confluence of events driving us toward a change in how teens are targeted by tech.

When did the Super Bowl become the home for cross-platform promotion? This year’s Big Game features Tubi, Peacock, Paramount+, Apple Music, Google Pixel, Fan Duel and a bevy of streaming content —
you know, movies!