Month: February 2023

Valentine’s Day is Feb. 14, and to celebrate, Instagram released a “Valentine’s Day” chat theme that adds hearts in different shades of pink to a conversation’s background. Our guide will show you how to use the “Valentine’s Day” chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on…

Ahead of Valentine’s Day Feb. 14, Messenger released a Valentine’s Day chat theme that adds a heart background to conversations. When this theme is activated, the conversation’s emoji will automatically switch to the Two Hearts emoji. Our guide will show you how to use the Valentine’s Day chat theme in the Messenger mobile application. Note:…

Tubi leveraged its outsized game presence to compel viewers to pay attention to an unexpected game “interruption.”

To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for compliance. But what do publishers need to know about implementing

The post What Publishers Need To Know About Implementing The MSPA appeared first on AdExchanger.

The agency remains focused on fashion and design and the production of “objects of culture.”

Super Bowl ads have long been the biggest spots of the year for brands, the ones that set the tone for their annual performance and beyond. Brands like Coca-Cola, Budweiser and Frito-Lay have made the Big Game their big showcases, with mostly winning results. Memorable spots have ranged from Mean Joe Greene tossing his jersey…

This year’s Big Game had it all: a close and gritty match-up, diamond-bright half-time show, and spot-on celebrity ads.

Five years after Rishad Tobaccowala made the bold prediction that the supply of consumer ad exposure would decline 30% or more, it has actually increased. Nowadays, he notes the future also is
elastic.

EDO scored the performance of every national Super Bowl LVII ad airing based on the measure of incremental online engagement for a brand or product immediately following the airing. Each airing is indexed to the median-performing in-game Super Bowl spot (Engagement Index = 100) to easily compare the relative impact of each ad on online…

The hosts and producers of our weekly podcast Yeah, That’s Probably an Ad had a late Sunday night capping off another Super Ad Sunday. Co-hosts Shannon Miller and Luz Corona are joined by an all-star panel of guests which includes Adweek’s audience engagement director Jess Zafarris, senior TV reporter Mollie Cahillane and senior producer Al…