Month: February 2023

A new workplace comedy about a unit of animal-control officers tries very hard to make the world of pet police seem interesting, and also funny.

For all the millions of dollars spent on procuring superstar talent to appear front and center during this year’s Super Bowl ads, audiences have voted a spot about the life of a dog and its owner as their favorite for this year. According to the USA Today Ad Meter, presented by Kia Motors, the most…

The Modi administration keeps giving itself new powers, and Big Tech keeps giving in.

The former Google CEO is on a mission to rewire the US military with cutting-edge artificial intelligence to take on China. Will it make the world safer?

Alaska Airlines in October named VaynerMedia Los Angeles its U.S. media agency of record, following a competitive review that began in July 2022. The agency began work with the carrier at the beginning of this year, and has been focused on planning and honing its strategic vision since then. The partners’ first regional campaign, focused…

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual

The post The Royal Rumble Is On For Who Wins Contextual Advertising appeared first on AdExchanger.

Running video ads can be carbon intensive – and expensive. That’s why LATAM Airlines, Latin America’s largest airline, partnered with SeenThis, which has streaming technology to speed up video ad

The post LATAM Airlines Switches To Sustainable Video Ads appeared first on AdExchanger.

With so much reliance on third parties in all of our businesses, it is important to remain appropriately skeptical and vet each company.

The post A Guide To Vetting Programmatic Partnerships appeared first on AdExchanger.