Nine-time Grammy Award winner Rihanna literally rose to the occasion as she delivered a red-hot performance Sunday night at the inaugural Apple Music Super Bowl Halftime Show at State Farm Stadium in Glendale, Ariz. Sporting a red zippered jumpsuit, the Barbadian-born artist performed live for the first time since 2017, and managed to pack 17…
Super Bowl Spot for Nike’s Air Is a Slam Dunk for Prime Video’s Streaming Strategy
Movie studios have made a triumphant return to the Super Bowl in 2023–but streaming services are determined to keep a foothold in the space. Amazon Prime Video ran a 60-second spot in the third quarter of Sunday’s Big Game for its upcoming film Air. Unlike the majority of the streaming service’s releases, fans of the…
CrowdStrike Super Bowl Ad Recalls When Trojan Horse Wasn’t a Virus
An epic tale thousands of years in the making made its way to Super Bowl 57 with this question: what if a savvy, tablet-toting security guard outside the city of Troy was able to detect the Greek army inside a giant wooden horse at the gates? As cybersecurity firm CrowdStrike posited in its Super Bowl…
Adweek Reviews the Second Half of Super Bowl 2023 Ads
Adweek editors have thoughts about all of the ads from Super Bowl 57. Here are the spots that aired during the second half of the Big Game. Popcorners POPCORNERS | If you’re going to do a Breaking Bad reunion, this is how you do it. Popcorners hits some familiar series beats (in a family-friendly fashion,…
Rob Gronkowski Kicks, Misses, Scores Anyway for FanDuel at Super Bowl
He kicks, he misses! Former football star Rob Gronkowski has been very publicly training for his post-NFL moment for over a month. Sportsbook FanDuel enlisted the affable retired Pro Bowl tight end to kick a football–not something he ever trained for during his playing days–live during a third quarter Super Bowl 57 commercial break to…
Tubi Drags Viewers to Wonderland Via a Rabbit Hole in Super Bowl Debut
It’s giving Donnie Darko. Fox-owned AVOD platform Tubi made its Super Bowl debut with a 60-second promo during halftime of the Sunday night matchup between the Philadelphia Eagles and Kansas City Chiefs. The creative was produced under the direction of relatively new CMO Nicole Parlapiano, who joined the company in August, and follows 6-foot rabbits…
The NFL Is Handing Off Its Future to Women in Flag-Football Focused Super Bowl Ad
Almost four years ago, the National Football League teamed with new agency partner 72andSunny to celebrate its 100th anniversary with a Super Bowl ad packed with league legends chasing a ball through a banquet hall. In the end, high school football player Samantha Gordon picked up the ball and ran with it. In the Super…
Ecommerce Startup Temu Airs First Super Bowl Spot—Twice
A just five months old, Boston-based ecommerce startup Temu is one of the youngest brands to ever air a Super Bowl ad. And for even greater impact, the 30-second spot aired twice during the game, in the first and third quarters. “It’s our first time, and we are thrilled to be part of the 2023…
Blue Moon Wins Big for Molson Coors in First Super Bowl Ad
After roughly 250,000 people took part in Molson Coors’ High Stakes Beer Ad pool on DraftKings and guessed how the company’s Super Bowl ad would play out, one beer brand emerged victorious: Blue Moon. Coors Light showed up first for about 2 seconds, before Miller Lite trampled all over its Big Game aspirations. Viewers had…
Bass Pro Shops and Cabela’s Bring a Super-Sized Fish to the Big Game
Rather than tapping an A-list celebrity to the message of its sister brands, Bass Pro Shops and Cabela’s opted for a humbler star for the company’s 2023 Super Bowl ad–a record-breaking Arctic Char, caught and released above the Arctic Circle. The fish was landed by John Paul Morris on a 2019 trip with is father,…