Month: February 2023

Jennifer Lopez is a dancer, singer, actress, entrepreneur, multimillionaire and Adweek Brand Visionary with the talent to still read like someone who occasionally has to drag her loafing Massachusetts-raised husband out of a Dunkin’ in Medford. Ben Affleck, meanwhile, has three decades of worth of work in the film industry and two Oscars to his…

A pioneer in celebrity-branded meals, McDonald’s is adding a dash of romance and a hip-hop power couple to its long line of menu collaborations, timed to coincide with Valentine’s Day. And the chain has picked advertising’s splashiest showcase for a national debut. Musical artists and well-known baes Cardi B and Offset star in the chain’s…

Amid all the celebrity-filled brand spots, blockbuster movie trailers and beer ads, He Gets Us–a campaign to reintroduce Christianity to viewers–is a bit of an outlier. Rather than selling a brand or product, the $100 million campaign is running two Super Bowl ads that aim to “inspire those who may be skeptical of Christianity to…

Why has productivity lagged for so long? Because huge sectors shunned technology.

Hosting Iran’s top diplomat makes a mockery of the U.S. policy of ‘engagement.’

In one small step for mankind but a giant step for the internet, Comcast Xfinity is back in the Super Bowl with a 30-second spot that recreates the iconic Apollo 11 moon landing. The commercial is designed to announce the arrival of the Xfinity 10G network, a technology that has been in development for years…

The Force is strong with Disney’s Super Bowl 57 commercial. On Sunday, prior to the matchup between the Kansas City Chiefs and the Philadelphia Eagles, Disney debuted a surprise Super Bowl 57 ad in honor of its upcoming 100th anniversary, which takes place on Oct. 16, 2023. The minute-and-a-half ad, titled “Disney100 Special Look,” will…

The school’s accreditor issues an implicit threat against the board of trustees for creating a new school to protect free inquiry.