National CineMedia (NCM), the largest cinema advertising network, is the U.S. representative for the Cannes Lions International Festival of Creativity, and the organization has now brought on The Creative Ladder, a nonprofit dedicated to making creative careers more accessible and inclusive for young people, as the official charity partner for the 2023 Young Lions Competition….
Danny McBride Transforms Into Downy McBride for Unstopables’ Super Bowl Spot
Downy has been teasing us with a series of social spots featuring a celebrity who won’t unveil his identity until he proves that Downy Unstopables scents last up to 12 weeks. Now, the celebrity is convinced of the validity of the claim, and he pulls down the sweatshirt he’s had over his head to reveal……
Yahoo Shutters SSP and Narrows Focus on Ad Buyers
Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday. In the process, the company is laying off more than 20% of its total workforce and more than 50% of its ad-tech employees for a total of more than 1,600 people,…
The Generative AI Race Has a Dirty Secret
Integrating large language models into search engines could mean a fivefold increase in computing power and huge carbon emissions.
Adani Crisis Complicates India’s Infrastructure Ambitions
India has struggled to attract private capital to infrastructure projects. In Adani Group, New Delhi found an ally ready to promise billions to build a shinier India.
Lyft’s Defensive Driving Stalls Out
Having focused heavily on profits, ride-hailer Lyft is now getting beaten by rival Uber at its own game.
Super Bowl Is Still TV’s Biggest Show Going Into No. LVII
The Super Bowl is the only American made-for-TV production capable of diverting the attention of an entire nation.
Fox’s Super Bowl Promo Strategy Is Going to the Next Level
On Wednesday, Fox revealed it took in $600 million in ad revenue for Super Bowl Sunday, with some in-game 30-second spots going for north of $7 million. So when time is money (literally, millions of dollars for seconds), it doesn’t leave the network endless hours for self-promotion during the game. “I’d love to tell you…
The Unofficial Super Bowl Playbook: 12 Things 12 Years in the Game Has Taught Me
It’s Super Bowl season–that time of year when everyone with a beer in their hand and guac in their belly is judge, jury and executioner. The one time the public waits with bated breath for advertising they will not skip. More than 100 million of them will laugh, cry or tell anyone within earshot they…
Inside Michelob’s Game Plan to Become a Super Bowl Advertising Tour de Force
For many Super Bowl advertisers, their moment on America’s biggest stage is over in a matter of seconds. Only a handful are remembered beyond watercooler chatter the next morning–and even fewer remain in viewers’ collective consciousness in the days, weeks and even months following the Big Game. The latter brands achieve something of a cult…