How The NFL Could Pay It Forward In Next Year’s Super Bowl

An opportunity for NFL to support smaller companies: Why not partner with the networks to give such companies free airtime for their own ads?

Sell-Side Effort Moves Closer To True JIC, Big Agencies Show Support At NBCU Event

The committee plans to hold its first public event in April, and is expected to announce details, including its structure, buy- vs. sell-side voting rights, etc.

Sesame Labs Raises $4.5M To Build Out Web3 Marketing Stack

Sesame Labs, a web3 marketing platform looking to build a marketing stack for the future of the internet, has raised $4.5 million in a seed-funding round.

Snapchat Invites Super Bowl Fans To Win $10,000 With New NFL Lenses

Snapchat is using AR technology to expand its NFL partnership and giving fans a chance to prove their super-fandom and win cash. From now through Game Day, Snapchatters will experience a mix of new AR
lenses, creative tools and content, including exclusive pre-game footage, a Bitmoji fashion drop in partnership with jacket-icon Jeff Hamilton, and more.

Ad-Tech Firm EMX, Behind on Publisher Payments, Files for Bankruptcy

The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of Delaware, the latest chapter in a long saga of financial challenges facing the supply-side platform. At the time of its bankruptcy filing, EMX owed at least two publishers, both ad-management platforms, roughly $750,000 for ad…

EMX Files For Bankruptcy

Digital ad marketplace EMX (ENGINE Media Exchange), ad agency Trailer Park Group and their New York-based parent company, Big Village, have filed for bankruptcy.

The post EMX Files For Bankruptcy appeared first on AdExchanger.

To Dine For Podcast: Chef and Author Jacques Pépin

On this week’s episode of To Dine For, host Kate Sullivan welcomes Jacques P?pin, one of the world’s most iconic and beloved chefs who has changed the way Americans cook and eat. Originally from France, P?pin is renowned for teaching essential techniques to everyday cooks. P?pin presents his recipes not as a list of ingredients…