Month: February 2023

Colorism still permeates so much of what we do in the marketing ecosystem. From who we cast to the products we create, many marketers knowingly or unknowingly cling to the white standards of beauty: blonde hair, blue eyes, light skin. It’s an archaic standard that tells the rest of us we don’t belong, this brand…

One year after Peacock broadcast Super Bowl 56, the streaming service is back in the Big Game. A 30-second spot highlighting new hit series Poker Face, starring Natasha Lyonne, is set to air during the fourth quarter of Fox’s presentation of Super Bowl 57 on Sunday, Feb. 12. The creative leans into the premise of…

Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100 million people tune in to watch athletes in their prime square off on the gridiron–and 43% say they tune in just to see the ads. We all want to see which unique, creative and potentially…

“I believe in the ‘A,’ but the ‘I’ is not intelligence to me,” the Apple co-founder said amid NBCU’s showcase of next-gen tech, data and automation.

CEO Bob Iger’s reorganization also gives more power to content executives and puts a greater emphasis on sports media. Disney’s shares rose more than 6% off hours.

Forget brilliance or a backbreaking workload. Today, common sense and manners are often enough to stand out.

The impact on the economy is likely to be significant, and depending on the depth of the damage, could hamper the country’s ability to rebuild.

The creative targets 17-24-year-olds who may not know the opportunities and benefits the Navy provides.

Squarespace is celebrating 20 years in business by honoring Anthony Casalena’s original elevator pitch. In 2004, the founder and CEO presented an era of dynamic digital development with a comfortingly simple product–“a website that builds websites.” “Everyone just had that light bulb moment,” said VP of creative Ben Hughes. “We said, ‘What an incredible bit…

All streaming services are not created equal, which means that, for the smaller ones, their best shows do not get the exposure that the shows on the bigger streamers do.