Month: February 2023

E.l.f never thought it would promote its primer as the perfect skin-smoothing product for dolphin wannabes, but when the adored star of The White Lotus tells Access Hollywood that she dreams of growing fins, you adjust your marketing strategy. @betches The most iconic response per usual #jennifercoolidge #goldenglobes ? original sound – betches In the…

T-Mobile is hosting a musical Scrubs reunion again for this year’s Super Bowl–this time with a special guest appearance from John Travolta. The carrier will run a minutelong ad in the fourth quarter of the Big Game with Zach Braff, Donald Faison and the Grease star harmonizing on the merits of T-Mobile’s 5G home internet…

Only 10% of the 300-plus execs surveyed in December said they planned to reduce their 2023 ad budgets, while 6% said they were not sure.

This year Kia’s shying away from the emotional, purpose-driven ads its focused on recently in favor of light-hearted, relatable content spotlighting its Telluride X-PRO SUV. “Binky Dad,” created with Kia’s long-time creative agency of record, David & Goliath, is the brand’s 14th Super Bowl spot. And it’s relatable, despite the larger-than-life stunts that make up…

U.S. marketers said they expect the share of podcast advertising bought programmatically to nearly triple by 2027.

Tech delivery service Uber Eats is to launch a new post-checkout ad service during the Super Bowl, which will allow brands to promote services and products while they await their order delivery with Paramount+, one of the first advertisers. The first ads will begin to roll out within the Uber Eats app during the Big…

Restaurants, hotels and hospitals are finally staffing up, more than making up for losses in tech and other sectors. “Knock on wood, things are running like they were before the pandemic,” said one restaurant executive.

The firm met its projection for growth and achieved its earnings margin goal of 16.6%.

The Big Tech arms race to own the next wave of language-based artificial intelligence heated up this week, as Google and Microsoft made dueling announcements that could change the way consumers access information on the internet. And that, in turn, is set to change the playbook of how marketers approach search. Microsoft said it would…

Super Bowl 57 is almost here, with the Philadelphia Eagles and the Kansas City Chiefs set to battle it out at the State Farm Stadium in Glendale, Ariz. on Feb. 12 for one of the most-prized trophies in sport. But with more than 100 million tuning in for the self-proclaimed “Greatest Show on Earth”–and the…