The Political Theater Behind the State of the Union Data Privacy Push

Biden’s speech calling for better data protections got a standing ovation from both sides of the aisle. So, where’s a federal privacy law?

Topo Chico Hard Seltzer Will Send Your Ex a Scorpion for Valentine’s Day

Few would recommend contacting your ex on Valentine’s Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance … a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard…

NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. “We’re really democratizing access to television for performance marketing,” Krishan Bhatia, president and chief business officer for NBCU’s ad sales division, told Adweek….

3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers–who spent up to a record-breaking $7 million for 30-second spots this…